Impact of online advertising on adolescent's brand attitudes
Year of publication: |
2017
|
---|---|
Authors: | Eshghi, Abdolreza ; Sarkar, Juhi Gahlot ; Sarkar, Abhigyan |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 6, p. 706-723
|
Subject: | Brand attitude | Online advertising | Advertising message involvement | Narrative ad copy | Factual copy | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Jugendliche | Youth | Markenartikel | Brand | Zielgruppe | Target group |
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