Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valence
Year of publication: |
2023
|
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Authors: | Cai, Xiaowei ; Cebollada, Javier ; Cortiñas, Mónica |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-15
|
Subject: | e-commerce | Seller-created content | Buyer-created content | Video games | PLS-SEM | Electronic Commerce | E-commerce | Computerspiel | Video game | Online-Handel | Online retailing | Multimedia | Content Management | Content management | Informationswert | Information value | Digitale Plattform | Digital platform |
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