Implementing integrated marketing communications (IMC) through major event ambassadors
Year of publication: |
2017
|
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Authors: | Turner, Paul |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 3, p. 605-626
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Subject: | Stakeholders | Digital marketing | Communication | Multicultural | Ambassadors | Traditional marketing | Marketingmanagement | Marketing management | Stakeholder | Kommunikation | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations |
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