Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Year of publication: |
2009
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Authors: | Homburg, Christian ; Wieseke, Jan ; Bornemann, Torsten |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 4, p. 64-81
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Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Zahlungsbereitschaftsanalyse | Willingness to pay | Verkaufspersonal | Salespeople | Wissenstransfer | Knowledge transfer | Wahrnehmung | Perception | Sozialpsychologie | Social psychology |
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