Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Year of publication: |
November 2018
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Authors: | Chang, Yonghwan ; Ko, Yong Jae ; Carlson, Brad D. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 32.2018, 6, p. 497-510
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Subject: | cognitive appraisal of emotions | human brands | implicit attitudes | implicit association test (IAT) | Emotion | Markenimage | Brand image | Sportler | Athletes | Kognition | Cognition | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Werbewirkung | Advertising effects |
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