Important factors to consider when using internal branding as a management strategy : a healthcare case study
Year of publication: |
2006
|
---|---|
Authors: | Gapp, Rod ; Merrilees, Bill |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07, 1/2, p. 162-176
|
Subject: | Unternehmenskultur | Corporate culture | Krankenhaus | Hospital | Australien | Australia |
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