Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Year of publication: |
2017
|
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Authors: | Balabanis, George ; Siamagka, Niloletta-Theofania |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 2, p. 166-182
|
Subject: | Country of origin | Consumer ethnocentrism | Global brands | Product category | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Internationales Marketing | International marketing | Markenführung | Brand management | Nationalkultur | National culture | Ursprungsregeln | Rules of origin |
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