Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands : a developing country perspective
Year of publication: |
2023
|
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Authors: | Srivastava, Ankur ; Gupta, Nitin ; Rana, Nripendra P. |
Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 9, p. 2301-2325
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Subject: | Foreign brand | Local brand | Consumer cosmopolitanism | Purchase intention | Indien | India | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
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