Influence of market-level and inter-firm differences in costs on product positioning and pricing
Year of publication: |
August 2016
|
---|---|
Authors: | Sajeesh, S. |
Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 23.2016, 10/12, p. 888-896
|
Subject: | Cost leadership | pricing | differentiation costs | positioning costs | Kosten | Costs | Kostenführer |
-
Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh, (2016)
-
The power of product platforms : building value and cost leadership
Meyer, Marc H., (1997)
-
Firm strategy and market reaction to earnings
Fernando, Guy D., (2016)
- More ...
-
Cost leadership and pricing in conspicuous goods markets
Sajeesh, S., (2010)
-
Positioning and Pricing in a Variety Seeking Market
Sajeesh, S., (2010)
-
Putting one-to-one marketing to work: Personalization, customization, and choice
Arora, Neeraj, (2008)
- More ...