Influence of social media posts on service performance
Year of publication: |
2022
|
---|---|
Authors: | Esmark Jones, Carol L. ; Waites, Stacie ; Stevens, Jennifer Sustersic |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 2, p. 283-296
|
Subject: | Customer experience | Experimental design | Hospitality | Relevancy | Service performance | Service strategy | Social identity theory | Social impact theory | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Online-Marketing | Internet marketing | Performance-Messung | Performance measurement | Krankenhaus | Hospital |
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