Informative advertising with differentiated products
Year of publication: |
1984
|
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Authors: | Grossman, Gene M. ; Shapiro, Carl |
Publisher: |
Stockholm : Univ. of Stockholm |
Subject: | Theorie | Theory | Werbung | Advertising | Produktdifferenzierung | Product differentiation | Duopol | Duopoly |
Extent: | S. 63 - 81 graph. Darst |
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Series: | Reprint series ; 226 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Reprinted from The Review of Economic Studies, Vol. LI, January 1984 |
Source: | ECONIS - Online Catalogue of the ZBW |
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