Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games
Year of publication: |
2019
|
---|---|
Authors: | Hung, Chia-Liang |
Published in: |
Innovation: organization & management : IOM. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2204-0226, ZDB-ID 2180355-9. - Vol. 21.2019, 2, p. 317-335
|
Subject: | customer engagement | diffusion | innovation | online game | versioning | word-of-mouth | Innovationsdiffusion | Innovation diffusion | Computerspiel | Video game | Internet | Virales Marketing | Viral marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
-
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek, (2020)
-
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid, (2020)
-
Manchanda, Puneet, (2015)
- More ...
-
Hung, Chia-Liang, (2010)
-
Hung, Chia-Liang, (2022)
-
Why were innovators motivated to be entrepreneurs? An empirical study of Taiwanese start-ups
Hung, Chia-Liang, (2022)
- More ...