Innovation in key account management : identification of research trends and knowledge gaps
Year of publication: |
2021
|
---|---|
Authors: | Lautenschlager, Christian ; Tzempelikos, Nektarios |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 28.2021, 2, p. 149-167
|
Subject: | B-to-B marketing | bibliometric analysis | content analysis | cross-culture management | digital marketing | e-commerce | innovation | Key account management | Key-Account-Management | Bibliometrie | Bibliometrics | Innovation | Forschung | Research | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce |
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