Innovationsmanagement : von der Produktidee zur erfolgreichen Vermarktung
Dietmar Vahs; Ralf Burmester
| Year of publication: |
2002 ; 2., überarb. Aufl.
|
|---|---|
| Authors: | Vahs, Dietmar ; Burmester, Ralf |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Innovationsmanagement | Innovation management | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Lehrbuch | Produktinnovation | Innovationsprozess | Produkteinführung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVIII, 412 S. graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 391 - 405 |
| ISBN: | 3-7910-2008-0 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001632778