Instrumente zur Rekrutierung internationaler Studierender : ein Praxisleitfaden für erfolgreiches Hochschulmarketing
GATE Germany, Konsortium Internationales Hochschulmarketing. Jürgen Bode ...
| Year of publication: |
2008
|
|---|---|
| Authors: | Bode, Jürgen ; Jäger, Gerhard W. ; Koch, Ulrike ; Ahrberg, Fritz S. ; Müller, Christian |
| Institutions: | GATE Germany, Konsortium Internationales Hochschulmarketing (contributor) |
| Publisher: |
Bielefeld : Bertelsmann |
| Subject: | Hochschule | Higher education institution | Deutsch | German | Hochschulmanagement | Higher education management | Dienstleistungsmarketing | Services marketing | Internationales Marketing | International marketing | Studierende | Students | Welt | World | Marketing | Ausländischer Student |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] |
| Extent: | 308 S. Ill., graph. Darst. |
|---|---|
| Series: | Schriftenreihe Hochschulmarketing. - Frankfurt : FAZIT Communication GmbH, ZDB-ID 2432217-9. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 299 - 307 |
| ISBN: | 978-3-7639-3660-1 ; 3-7639-3660-2 |
| Classification: | Hochschulen, Fachhochschulen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013444886