Integrated marketing communication in new global order
Year of publication: |
2007
|
---|---|
Authors: | Gokhale, Nilesh ; Choudhary, Chetan ; Marathe, Milind |
Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 271-282
|
Subject: | Marketingmanagement | Marketing management | Globalisierung | Globalization |
-
Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M., (1994)
-
Hünerberg, Reinhard, (1997)
-
Marketing strategy : a global perspective
Stauble, Vernon R., (2000)
- More ...
-
A review of determinants of marketing analytics adoption by business enterprises
Gokhale, Nilesh, (2023)
-
Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee, (2023)
- More ...