Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Year of publication: |
2023
|
---|---|
Authors: | Castell, Carolin ; Kiefer, Jasmin ; Schubach, Sebastian ; Schumann, Jan Hendrik ; Graf-Vlachy, Lorenz ; König, Andreas |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 163.2023, p. 1-18
|
Subject: | Customer orientation | Digital platform | Digitalization | Market orientation | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Marketingmanagement | Marketing management | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Bibliometrie | Bibliometrics |
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