Integrativ-prozessuales Marketing : eine Einführung ; mit durchgehender Schwarzkopf &-Henkel-Fallstudie
Roland Mattmüller
| Year of publication: |
2000 ; 1. Aufl.
|
|---|---|
| Authors: | Mattmüller, Roland |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Hans Schwarzkopf GmbH <Hamburg> | Marketing | Beziehungsmarketing | Relationship marketing | Kosmetikindustrie | Cosmetics industry | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 402 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-409-11427-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001459425