Integrative Global Branding, Competitive Approach for Economic Growth and Positioning of Products
Year of publication: |
2019
|
---|---|
Authors: | Singh, Rajender |
Other Persons: | Sehrawat, Priya (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Wirtschaftswachstum | Economic growth | Markenführung | Brand management | Markenartikel | Brand | Internationales Marketing | International marketing | Internationaler Wettbewerb | International competition |
Extent: | 1 Online-Ressource (23 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 23, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3408788 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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