Intention to purchase through parent blogs : evidence from Poland
Year of publication: |
2024
|
---|---|
Authors: | Canduela, Jesus ; Gdanska-Ast, Monika ; Marshall, Kristen ; Lindsay, Claire ; Raeside, Robert |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 23.2024, 1, p. 1-25
|
Subject: | Baby products | bloggers | parasocial influence | parasocial interactions | parasocial relationships | Poland | reputation | social belonging | social media influencers | trust | Polen | Social Web | Social web | Soziale Beziehungen | Social relations | Vertrauen | Confidence |
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