Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships
Year of publication: |
1998
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Authors: | Kumar, Nirmalya ; Scheer, Lisa K. ; Steenkamp, Jan-Benedict E.M. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 35.1998, 2, p. 225-235
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