Interkulturelles Marketing im digitalen Zeitalter : Strategien für den globalen Markterfolg
Doris Gutting
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Gutting, Doris |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Interkulturelles Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIII, 216 Seiten 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverzeichnis Seite 213-216 |
| ISBN: | 978-3-658-29428-1 ; 978-3-658-29429-8 |
| Other identifiers: | 10.1007/978-3-658-29429-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162916