International business : the challenge of global competition
Donald A. Ball; J. Michael Geringer; Michael S. Minor; Jeanne M. McNett
| Year of publication: |
c2010 ; 12th ed.
|
|---|---|
| Authors: | Ball, Donald A. ; Geringer, John Michael ; Minor, Michael ; McNett, Jeanne M. |
| Publisher: |
Boston [u.a.] : McGraw-Hill Irwin |
| Subject: | Multinationales Unternehmen | Transnational corporation | Internationales Management | International management | Internationale Betriebswirtschaftslehre | International business research | Interkulturelles Management | Cross-cultural management | Internationales Marketing | International marketing | Welt | World | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXX, 682 S. Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes index 1001 |
| ISBN: | 978-0-07-338140-4 ; 0-07-338140-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003782043