International competitive strategy choices: comparing firms in China and India
This study investigates the types of international competitive strategies (ICS) followed by Chinese and Indian firms. Using firm-level primary data, the contribution analyses the factors that affect ICS choices and whether these factors differ between the two countries. It argues that firms' resources and capabilities influence firms' propensity to choose a specific ICS and that the strategies differ in relation to firms' location, sector and destination market as well.
Year of publication: |
2013
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Authors: | Lv, Ping ; Plechero, Monica ; Basant, Rakesh |
Published in: |
Asia Pacific Business Review. - Taylor & Francis Journals, ISSN 1360-2381. - Vol. 19.2013, 4, p. 542-558
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Publisher: |
Taylor & Francis Journals |
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