International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries
Year of publication: |
2011
|
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Authors: | Meierer, Markus |
Publisher: |
Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden |
Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Internationaler Markteintritt | International market entry | Monte-Carlo-Simulation | Monte Carlo simulation | Deutschland | Germany | Frankreich | France | Rumänien | Romania | Russland | Russia | USA | United States | Multinationales Unternehmen | Markenpolitik |
Description of contents: | Table of Contents [d-nb.info] ; Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XX, 206p. 3 illus, digital) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 187 - 206 |
ISBN: | 978-3-8349-6319-2 ; 978-3-8349-2460-5 |
Other identifiers: | 10.1007/978-3-8349-6319-2 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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