International strategy's effects on retailers' local implementation and performance
Year of publication: |
June 2018
|
---|---|
Authors: | Swoboda, Bernhard ; Morbe, Lukas ; Hirschmann, Johannes |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 27.2018, 3, p. 642-653
|
Subject: | Retailing | International strategy | Standardization | Centralization | Performance path | Einzelhandel | Retail trade | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Multinationales Unternehmen | Transnational corporation |
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