Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Year of publication: |
2015
|
---|---|
Authors: | Guercini, Simone ; Runfola, Andrea |
Published in: |
International marketing in the fast changing world. - Bingley [u.a.] : Emerald, ISBN 1-78560-233-0. - 2015, p. 15-31
|
Subject: | Online-Handel | Online retailing | Internationale Geschäftsbeziehungen | International business | Internationales Marketing | International marketing | Markenartikel | Brand | Mode | Fashion | Luxusgüter | Luxury goods | Webanalyse | Web analytics |
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