Internet channel conflict : problems and solutions
Year of publication: |
2010
|
---|---|
Authors: | Anderson, Eric T. ; Simester, Duncan ; Zettelmeyer, Florian |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 7.2010, p. 63-92
|
Subject: | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Risiko | Risk | Erfolgsfaktor | Success factor |
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