Internet marketing by SMEs : towards enhanced competitveness and internationalisation of professional services
Year of publication: |
2008
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Authors: | Thrassou, Alkis ; Vrontis, Demetris |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 4.2007/08, 2/3, p. 241-261
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Subject: | KMU | SME | Online-Marketing | Internet marketing | Werbewirtschaft | Advertising industry | Unternehmensdienstleistung | Business services | Wettbewerbsstrategie | Competitive strategy |
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