Internet Marketing in Cultural Industries: from movie to arts
Year of publication: |
2010-01-07
|
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Authors: | Besana, Angela |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | marketing | internet | digital | movie | orchestra |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Classification: | M37 - Advertising ; O33 - Technological Change: Choices and Consequences; Diffusion Processes ; M30 - Marketing and Advertising. General ; O32 - Management of Technological Innovation and R&D ; Z11 - Economics of the Arts and Literature |
Source: |
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