Interpretative narrative process research approach to corporate renaming
Year of publication: |
2014
|
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Authors: | Juntunen, Mari |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 17.2014, 2, p. 112-127
|
Subject: | Organizational change | Small- and medium-sized enterprises | Company rebranding | Companiy renaming | Corporate rebranding | Organisatorischer Wandel | KMU | SME | Bibliometrie | Bibliometrics | Markenführung | Brand management | Narrative Methode | Narrative method |
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