Introducing Marketing Science Institute research priorities to marketing science
Year of publication: |
2012
|
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Authors: | Desai, Preyas S. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 6, p. 873-877
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Subject: | Marketing | Marketingtheorie | Marketing theory | Marktforschung | Market research |
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