Introducting customer blind spots : a cognitive approach on noncustomers
Year of publication: |
2014
|
---|---|
Authors: | Ben Slimane, Karim ; Chaney, Damien ; Mbengue, Ababacar |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 2, p. 135-148
|
Subject: | customer blind spots | noncustomers | cognitive inertia | barriers to consumption | customer identification | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Beziehungsmarketing | Relationship marketing |
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