Investigating interactive marketing technologies : adoption of augmented/virtual reality in the Indian context
Year of publication: |
2021
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Authors: | Thomas, Sujo |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3853, ZDB-ID 2592937-9. - Vol. 7.2021, 3, p. 214-230
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Subject: | augmented reality | virtual reality | interactive technology | consumer awareness | consumer adoption | India | Indien | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Technologiewahl | Technology choice |
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