Investigating the co-creation of IT consulting service value : empirical findings of a matched pair analysis
Year of publication: |
2022
|
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Authors: | Oesterle, Severin ; Buchwald, Arne ; Urbach, Nils |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 2, p. 571-597
|
Subject: | IT consulting services | Matched pair approach | Service-dominant logic | Value co-creation | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Unternehmensberatung | Consultancy services | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
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