Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Year of publication: |
2020
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Authors: | Shaykhzade, Fooziye ; Alvandi, Mohsen |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 3, p. 258-274
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Subject: | interaction satisfaction | interaction immersion | internet | customer value creation | social media | social networks | online marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Interaktive Medien | Interactive media |
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