Investitionen in Social Media : ein Steuerungsansatz
Year of publication: |
2012
|
---|---|
Authors: | Baumöl, Ulrike |
Published in: |
Controlling und Finance : Steuerung im volatilen Umfeld. - Stuttgart : Schäffer-Poeschel, ISBN 3-7910-3219-4. - 2012, p. 253-262
|
Subject: | Strategisches Management | Strategic management | Social Web | Social web | Betriebliche Wertschöpfung | Value creation |
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