Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Year of publication: |
2010
|
---|---|
Authors: | Kumar, V. ; Jones, Eli ; Venkatesan, Rajkumar ; Leone, Robert P. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 1, p. 16-30
|
Subject: | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Wettbewerbsvorteil | Competitive advantage | Nachhaltigkeit | Sustainability | USA | United States | 1997-2005 |
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