Is the bottom of the pyramid really for you?
Year of publication: |
2011
|
---|---|
Authors: | Karamchandani, Ashish ; Kubzansky, Mike ; Lalwani, Nishant |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 89.2011, 3, p. 107-111
|
Subject: | Niedrigeinkommen | Low income | Zielgruppe | Target group | Geschäftsmodell | Business model | Multinationales Unternehmen | Transnational corporation | Entwicklungsländer | Developing countries |
-
Business models at the bottom of the pyramid : leveraging context in undeveloped markets
Ladd, Ted, (2017)
-
Strategic challenges for the base of the pyramid
Vermeulen, Patrick A. M., (2014)
-
Strategic challenges for the base of the pyramid
Vermeulen, Patrick A. M., (2014)
- More ...
-
Karamchandani, Ashish, (2011)
-
Karamchandani, Ashish, (2011)
- More ...