Is the future static or dynamic? : the role of culture on escalation of commitment in new product development
Year of publication: |
2014
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Authors: | Liang, Beichen ; Kale, Sudhir H. ; Cherian, Joseph A. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 1, p. 155-163
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Subject: | Escalation of commitment | New product development | Culture | ANALYTIC-holistic thinking | Unternehmenskultur | Corporate culture | USA | United States | Produktentwicklung |
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