It Don't Come Easy: Overcoming Obstacles to Technology Use Within a Resistant Consumer Group
Year of publication: |
2012
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Authors: | GILLY, MARY C. ; CELSI, MARY WOLFINBARGER ; SCHAU, HOPE JENSEN |
Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 46.2012, 1, p. 62-90
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