It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness
Year of publication: |
2011
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Authors: | Ward, Morgan K. ; Broniarczyk, Susan M. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 1, p. 164-181
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Subject: | Geschenk | Gifts | Soziales Verhalten | Social behaviour | Persönlichkeitspsychologie | Personality psychology | USA | United States |
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