It takes two to tango : young Chinese consumers' perspectives on global smartphone brands
Year of publication: |
2023
|
---|---|
Authors: | Yu, Hong Yan ; Yang, Deli ; Yoder, Carol ; Sonmez, Mahmut |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 5, p. 558-576
|
Subject: | Brand bond | Brand-owner effort | Brand-user competence | Global smartphone brands | Young Chinese consumers | China | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Mobiltelefon | Mobile phone | Jugendliche | Youth | Markenartikel | Brand |
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