JAC Motors - how a Chinese car manufacturer successfully fapproached the Brazilian market
Year of publication: |
2017
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Authors: | Silva, Susana C. |
Published in: |
The challenge of BRIC multinationals. - Bingley : Emerald, ISBN 1-78635-350-4. - 2017, p. 653-672
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Subject: | Auslandsinvestition | Foreign investment | Chinesisch | Chinese | Multinationales Unternehmen | Transnational corporation | Kfz-Industrie | Automotive industry | Brasilien | Brazil |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
Language: | English |
Other identifiers: | 10.1108/S1745-886220160000011031 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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