The challenge of BRIC multinationals

edited by Rob van Tulder (Erasmus University Rotterdam, Rotterdam, The Netherlands), Alain Verbeke (Haskayne School of Business, University of Calgary, Calgary, Canada; Solvay Business School, University of Brussels (VUB), Brussels, Belgium; Henley Business School, University of Reading, Henley-on-Thames, United Kingdom), Jorge Carneiro (Pontificia Universidade Catolica do Rio de Janeiro, Rio de Janeiro, Brazil), Maria Alejandra Gonzalez-Perez (Universidad EAFIT, Medellin, Colombia)