Joint advertising, pricing and collection decisions in a closed-loop supply chain
Year of publication: |
2015
|
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Authors: | Hong, Xianpei ; Xu, Lei ; Du, Peng ; Wang, Wenjuan |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 167.2015, p. 12-22
|
Subject: | Closed-loop supply chain management | Advertising | Coordination mechanism | Stackelberg game | Lieferkette | Supply chain | Werbung | Spieltheorie | Game theory | Betriebliche Kreislaufwirtschaft | Reverse logistics |
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