Kaufbarrieren der Generationen 50plus
Angerer, Thomas ; Moazedi, M. Laura. Institut für Relationship Marketing, Forschungs- und Beratungsgesellschaft mbH
| Year of publication: |
2005
|
|---|---|
| Authors: | Angerer, Thomas |
| Other Persons: | Moazedi, Maryam Laura (contributor) ; Moazedi, M. Laura (contributor) |
| Institutions: | Institut für Relationship Marketing <Graz> (contributor) |
| Publisher: |
Graz : Institut für Relationship Marketing |
| Subject: | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Marketing | Alter |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 55 S Ill., graph. Darst 30 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| ISBN: | 3-9502014-0-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003143129