Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese fashion retailer
Year of publication: |
2018
|
---|---|
Authors: | Yeap, Jasmine A. L. ; Thurasamy Ramayah ; Yapp, Emily H. T. |
Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 23.2018, 2, p. 1-24
|
Subject: | brand evidence | brand hearsay | brand loyalty | Japan | retail clothing | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Markentreue | Brand loyalty | Mode | Fashion | Malaysia |
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