"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Year of publication: |
2017
|
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Authors: | Kim, Kacy K. ; Williams, Jerome D. ; Wilcox, Gary B. |
Published in: |
Social and environmental issues in advertising. - London : Routledge, ISBN 1-138-22843-5. - 2017, p. 42-60
|
Subject: | Werbung | Advertising | Mütter | Mothers | Markenführung | Brand management | Kinder | Children | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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