Knowledge-sharing culture and employee-based brand equity
Year of publication: |
2022
|
---|---|
Authors: | Bashir, Mohsin ; Bhutta, M Khurrum S. ; Shahi, Saman Goher |
Published in: |
Antecedents and outcomes of employee-based brand equity. - Hershey PA : IGI Global, ISBN 978-1-6684-3621-9. - 2022, p. 119-137
|
Subject: | Markenwert | Brand equity | Interne Markenführung | Internal branding | Unternehmenskultur | Corporate culture | Wissenstransfer | Knowledge transfer |
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